A collaboration spanning nearly ten years with a historic company in the Apulian olive-growing sector
°OTIX
[case-study-color] #85754E [/case-study-color] Founded in 1902, Levante s.r.l. is a family-run company with extensive experience in the olive-growing sector. For four generations, it has carried forward the work of Apulian master olive oil makers, combining traditional practices and modern tools to produce quality oils. Over time, it has expanded its offering and strengthened its presence in foreign markets, achieving widespread distribution in numerous countries worldwide, while always maintaining a strong bond with its territory of origin. [h2]Levante entrusted us with the goal of bridging the gap between external perception and the actual value of the brand. A value built on impressive numbers and an excellent production chain.[/h2] [pic]magazine/article109/1.jpg[/pic] [nl]new-line[/nl] The collaboration between Levante and OTIX began with a need for renewal that involved the entire brand ecosystem, aiming to build an image consistent with the scale Levante had achieved, capable of conveying its identity even to audiences distant in language, culture, or market. We supported Levante through an extensive renewal process of its identity and communication tools, managing the development of digital and print materials, advertising activities across various channels, and the brand's visual presence at trade fairs and commercial events, both in Italy and abroad. [h2]The strategic cornerstone was the restyling of all product packaging to create a visual narrative that highlights the uniqueness of each range, while simultaneously maintaining brand consistency and international recognition.[/h2] [nl]new-line[/nl] Each product line was therefore conceived as an autonomous universe, with its own colors, graphic codes, and distinctive elements, yet always connected to the quality of the Levante brand in tone and perceived value. The relationship with Levante is one of our agency's longest-standing, most substantial, and meaningful partnerships—a collaboration that has seen a company and its image grow together, combining strategic vision and attention to detail. [nl]new-line[/nl] [numbers rows="1" cols="3" color="#85754E"] 6 Brands | Creation and rebranding of visual identities +400 Products | Coordinated management of items 14 Lines | Targeted actions for product positioning [/numbers]
