[case-study-color] #305e4f [/case-study-color] The Territorial Promotion Agency of Basilicata (APT) is the regional body responsible for defining and implementing tourism promotion strategies for the region. Through cultural projects, communication campaigns, and targeted strategies, APT works to showcase Basilicata through territorial marketing activities, institutional communication, support for marketing the tourism offering, and the development of integrated projects. The Agency coordinates the enhancement of Lucanian cultural, environmental, and food and wine resources, with the aim of positioning Basilicata as a destination in both national and international markets. [h2]With a view toward sustainable, diversified, and competitive tourism, we collaborated with the public body on the creation of the Route Basilicata project.[/h2] [pic]magazine/article108/1.jpg[/pic] [nl]new-line[/nl] The project—conceived as a dynamic tool for a well-structured and future-oriented sector tourism strategy—was developed starting from APT Basilicata's guide Camminare in Basilicata (Walking in Basilicata), which was used as a foundation to showcase the territory in an engaging and accessible way. The routes described were digitized and made available on specialized platforms such as Wikiloc, Relive, Strava, and Komoot, expanding accessibility for trekking and cycling tourism enthusiasts. To support the campaign, the Route Basilicata brand was created, and its strong visual identity was promoted through official social media channels and a dedicated landing page: routebasilicata.it. The implementation of these communication tools helped consolidate the visibility of the initiative, attracting a wider audience while simultaneously stimulating interest in regional outdoor experiences. [h2]The success achieved by the brand laid the groundwork for Route Basilicata to evolve into a single digital hub for Lucanian outdoor tourism.[/h2] In just three months, the brand launch, the creation of the landing page, and social media activities helped increase interest in the initiative, significantly expanding the target audience reached. Among the main assets, interactive content designed for social media channels and the promotional video played a central role, exceeding the metrics forecasted for the project's development. [video]https://cdn.vpshost.it/zxtm48372/routebasilicata01.mp4[/video] [nl]new-line[/nl] [button link="https://https://otix.it/it/article/marketing-territoriale-brand-identity-e-sviluppo-digitale/112" align="left"]Find out more[/button]