The excellence of Made in Italy in the Australian dairy market
°OTIX
[case-study-color] #993920 [/case-study-color] The La Stella Latticini dairy, a Campania-style facility transplanted overseas, represents an important reality in the international economic landscape and is synonymous with the authenticity of [b]Made in Italy exported abroad[/b]. The creation of a hub with a strong dairy vocation deserves credit for introducing the [b]tradition of Buffalo Mozzarella from Campania[/b] to Australia, thanks to a synergy of courage and great passion, through a journey that today sees the production of buffalo milk products, cow's milk products, and a combination of both. At the core of the company philosophy lies the search for the finest raw materials, utilizing buffalo milk imported directly from the pastures of Campania, alongside cow's milk milked daily at the Leppington Pastoral Co. farm in Bringelly, NSW. The production process relies on traditional methods combined with the latest technologies, capable of maintaining the authenticity and quality of the product while ensuring consistent and reliable production. [h2]Telling the story of La Stella Latticini means adding value to a narrative of emigration and entrepreneurship, which highlights how Italian know-how was imported to another continent.[/h2] [pic]magazine/article110/1.jpg[/pic] [nl]new-line[/nl] The branding project developed by OTIX for La Stella Latticini enabled the company to effectively express the delicate balance that defines it, highlighting its commitment to meeting modern consumer expectations without sacrificing the authenticity of traditional flavors. La Stella Latticini remains strongly tied to artisanal production methods while adopting strict health and hygiene standards: most of the processing, about two-thirds, is still carried out by hand, while only one-third of the production process utilizes modern technologies. [h2]We accompanied La Stella Latticini on its path to leadership in the Australian market.[/h2] The brand continues to be a symbol of quality and authenticity in the Australian dairy landscape, with a combination of Italian tradition and modern innovation. The company is committed to maintaining the highest quality standards, offering consumers unique products that encapsulate the journey of La Stella Latticini: a celebration of Italian culture and its heritage, proudly brought to Australian tables. [nl]new-line[/nl] [numbers rows="1" cols="4" color="#993920"] Logo | visual identity design Packaging | label management Spot | institutional video storytelling Catalog | print and digital material [/numbers]
