Branding - Shooting

Branding - Shooting

Electro Motor Solutions

[h2]Il Contesto[/h2] Electro Motor Solutions (EMS) is a young company founded in 2013 in the heart of the Albanella research center, specializing in the design and production of electric motors and generators. The company's vision is based on a balance between manual craftsmanship and industrial development to offer innovative, cutting-edge technological solutions. EMS stands out for its constant commitment to searching for superior performance, combining technical expertise and a passion for progress. The partnership with OTIX was born from the need to strengthen its visual and communicative identity, with the ambitious goal of becoming a benchmark for the industrial, energy, and aeronautical sectors. Driven by its experimentation-oriented nature, EMS wants to position itself as a key player in these rapidly evolving markets. [video]https://www.youtube.com/embed/_O20HKlXKRI?si=inFwXicaYg0IIdyZ[/video] [h2] Il Progetto[/h2] OTIX's project for Electro Motor Solutions started with the restyling of the logo and the construction of a strong, identity-driven image, developing concepts capable of effectively communicating the company's technological innovation. The goal was to highlight the hi-tech character of EMS—a company devoted to experimentation and capable of producing high-performance solutions—without neglecting attention to the end customer. OTIX developed a fresh and direct language to enhance the relationship EMS wishes to establish with its clients, transforming it into a central element of the brand perception. This communication approach was designed to bring out EMS's ability to offer high-quality technological solutions alongside a customer care service distinguished by availability and active listening. [img]magazine/article74/1.webp[/img] [nl]new-line[/nl] The new [b]logo[/b] was designed to immediately convey precision and technological power, featuring clean lines and a contemporary aesthetic capable of adapting to the most dynamic industrial and energy contexts. The chosen colors suggest modernity and reliability, while the overall design reflects the balance between manual knowledge and industrial efficiency, defining traits of EMS. OTIX also developed an integrated communication strategy, which includes creating a consistent brand identity across all channels. In addition to the logo restyling, social media channels were launched to establish an active and engaging online presence, and the website was activated as a point of reference for clients and partners. Functional and promotional materials were created to ensure cohesive communication on multiple fronts, conveying modernity, reliability, and innovation. [img]magazine/article74/2.webp[/img] [nl]new-line[/nl] Photo shoots played an important role in visually telling the story of EMS's identity. Designed to highlight products and corporate processes, the shoots focused on showcasing technological precision applied to the production environment, aiming to convey trust and professionalism to clients. To further reinforce the company's image, a promotional video spot was produced to share the corporate philosophy and the innovation behind EMS solutions. The spot aims to engage the audience through an emotional narrative, highlighting EMS's ability to solve market challenges with customized solutions and a human touch. [img]magazine/article74/3.webp[/img] [nl]new-line[/nl] The "The Future of Innovation" campaign represented a further step toward positioning EMS as a leader in technological innovation. Through an integrated strategy, the campaign involved social media, print, and digital marketing to ensure broad and targeted coverage. The main message emphasized EMS's ability to offer tailor-made solutions for the industrial, energy, and aeronautical sectors, highlighting its commitment to research and technological development, as well as its drive to anticipate future market needs. [img]magazine/article74/4.webp[/img] [nl]new-line[/nl]