Branding - Shooting

Branding - Shooting

Rinascita Volley

[h2]Il Contesto[/h2] An emerging local sports entity, Rinascita Volley represents a benchmark in the competitive landscape and a source of pride for the local community, thanks to the brilliant successes that have led it to compete in the Serie A2 championship. The team has demonstrated a steady commitment to improvement and the promotion of sporting values, creating an identity that reflects the principles of determination, teamwork, and inclusion. Born from the desire to re-establish a direct and immediate connection with its supporters, the decision was made to renew its image and communicate a model of positive sporting and social values, capable of strengthening the bond with the community and inspiring new generations of athletes. [pic]magazine/article72/1.jpg[/pic] [h2]Il Progetto[/h2] The project developed by OTIX together with Rinascita Volley aims to bring the brand to places where relationships and synergies can be built, enhancing the direct connection with fans. Starting with the restyling of the coordinated corporate image, OTIX developed a clear and immediate communication language to reflect the team's passion and its bond with the community, while also improving the perception of Rinascita Volley's value within its reference league. The restyling builds a distinctive identity for the squad's team, featuring a direct and clear line of communication capable of resonating with a wide audience. [nl]new-line[/nl] Through the photo [b]shoot[/b] and the website renewal, OTIX gave the brand new visibility, helping to increase public interest and improve brand recognition at both the local and national levels. One of the key elements of the project was the [b]restyling[/b] of the logotype and the uniforms, which helped strengthen the team's image, making it instantly recognizable. Additionally, the "Battute corte" newsletter, designed to be distributed in the stands, created a weekly meeting point between the team and its fans, consolidating a sense of community and belonging to the squad, facilitating direct interaction, and providing a regular opportunity for active supporter engagement. Furthermore, the implementation of the new [b]website[/b] made it possible to improve access to team information, facilitate online interaction with fans, and promote events, contributing to further strengthening the brand's digital presence. [nl]new-line[/nl] Thanks to OTIX's intervention, Rinascita Volley has redefined its visual and communicative presence, delivering a more modern and functional image. The brand's new guidelines and communication materials help position the team as a symbol of shared values, improving fan engagement and reinforcing their loyalty. This has resulted in a strong and distinctive identity capable of dialogue effectively with sports enthusiasts as well as local partners and supporters. [pic]magazine/article72/2.jpg[/pic] [pic]magazine/article72/3.jpg[/pic] [pic]magazine/article72/4.jpg[/pic] [pic]magazine/article72/5.jpg[/pic] [pic]magazine/article72/6.jpg[/pic] [pic]magazine/article72/7.jpg[/pic]