Branding - Packaging - Shooting

Branding - Packaging - Shooting

Terre Lucane

[h2]Il Contesto[/h2] Terre Lucane is a company born in Rotondella, a village overlooking the Ionian Sea and the historically cultivated plains of Basilicata, known as the “Balcony of the Ionian” due to its privileged geographical position facing one of the most fertile areas in the region. Founded in 2006 from the passion of a young entrepreneur, the Rotondella-based company inherited a consolidated family tradition, which it transformed into a supply chain model focused on excellence and sustainability. Terre Lucane started its activity with the cultivation of lemons, later expanding into the fruit and vegetable sector by adopting an organized and integrated approach that manages all phases of product production—from initial cultivation to processing, all the way to packaging and distribution across the major markets of Central and Northern Italy. [pic]magazine/article84/2.png[/pic] [h2]Il Progetto[/h2] Terre Lucane's mission is founded on the principles of building a transparent supply chain based on certified "good agricultural practices": healthy, genuine products and processing that respects traditions. Through careful cultivation practices and continuous quality research, the company aims to ensure excellent products, combined with a positive impact on the territory and local communities. To translate these values into effective and distinctive communication, OTIX developed an original storytelling approach and visual identity, giving life to a project that highlights the company's uniqueness and its deep connection with the Lucanian territory. OTIX managed several aspects of communication for Terre Lucane, creating a logo that represents the company's identity, an emotional video spot that tells the story of the supply chain and the territory, a complete corporate identity (business cards, letterheads, envelopes, and promotional materials), and packaging designed to combine functionality and aesthetics, such as pallets, crates, and baskets. [pic]magazine/article84/3.png[/pic] [nl]new-line[/nl] The Terre Lucane logo, designed by OTIX, is an essential and refined representation that expresses the company's core values: respect for nature, authenticity, and a bond with the territory. The chromatic combination of beige and green recalls the colors of the earth and vegetation, immediately evoking a sense of freshness and genuineness. The graphic detail of the leaf integrated into the letter “T” emphasizes the natural and sustainable identity of the brand, while the modern and legible font lends a contemporary touch. The tagline "Passione per la natura" (Passion for nature) completes the design, summarizing the company's mission in a simple yet effective phrase. [pic]magazine/article84/4.png[/pic] [nl]new-line[/nl] OTIX also produced an emotional video spot that tells the story of Terre Lucane's commitment to enhancing the supply chain through evocative images that highlight the beauty of the Lucanian territory the company overlooks, alongside the work and dedication of the people who contribute every day to keeping the company thriving. The video guides the viewer on a visual journey that ranges from the cultivation fields, where lemons, other citrus fruits, and produce are grown, to the moments of processing and packaging, conveying the sense of commitment and authenticity that characterizes every phase of production. This communicative approach aims to create an emotional connection with the audience, highlighting the value of a transparent and sustainable production process. [video]https://www.youtube.com/embed/JEHpTbgkTZs?si=Jv18ZjuRdHeZQD4C[/video] [nl]new-line[/nl] Pallets, crates, and baskets designed to combine aesthetics and functionality express Terre Lucane's attention to every detail of the packaging process. Every element was conceived by OTIX to protect the products while also communicating their authentic and natural essence. The packaging stands out for its elegant graphics that integrate the logo and the corporate color palette, reinforcing brand recognition and creating a positive visual impact both at points of sale and throughout distribution. Merchandising and corporate materials such as business cards, letterheads, envelopes, t-shirts, and custom company vehicle wraps represent key elements of a consistent and distinctive communication strategy. Each component was designed to strengthen the company's visual identity, conveying professionalism and attention to detail, while ensuring a coordinated and recognizable image at every touchpoint with partners and customers. [pic]magazine/article84/5.png[/pic] [nl]new-line[/nl] Thanks to the synergy with OTIX, Terre Lucane stands today as a virtuous example where consistency in communication is not limited to being a mere marketing tool, but embodies a concrete commitment to consumers, the territory, and local communities. This dedication is reflected in every aspect of the brand, from packaging that tells a story of authenticity to the choice of honoring its roots through precise visual and verbal storytelling. With every product, the company brings the authentic and unmistakable flavor of Basilicata to Italian tables, offering an experience that goes beyond simple consumption—told with passion, expertise, and a deep respect for nature and people.