Brand Identity applied to online and offline communication

Brand Identity applied to online and offline communication

Levante

In the development process of the various product lines, [b]OTIX managed the branding for the Levante mark, building a clear, essential visual identity aligned with the brand's positioning[/b]. The work included defining color palettes, typography, coordination materials, and guidelines, with the goal of ensuring consistency in every application context. The intervention covered the entire communication ecosystem through an integrated and continuous approach involving both digital and offline channels. [nl]new-line[/nl] The first step was the restyling of the logo and the entire visual identity. The mark was redesigned to maintain recognition and continuity with the company's history, but with a more solid, legible format suited to current usage standards, both in digital environments and on physical media. [pic]magazine/article114/2.jpg[/pic] [nl]new-line[/nl] We managed the creation and curation of content for social media channels, featuring dedicated features, product photo shoots, and targeted advertising campaigns for both the Italian and international markets. [nl]new-line[/nl] [grid-7] magazine/article114/3.jpg magazine/article114/4.jpg magazine/article114/5.jpg magazine/article114/6.jpg magazine/article114/7.jpg magazine/article114/8.jpg magazine/article114/9.jpg [/grid-7] [nl]new-line[/nl] In parallel, catalogs and sales materials intended for the commercial network and buyers were designed and produced, ensuring a coordinated image across promotional tools as well. [nl]new-line[/nl] [grid-2] magazine/article114/10.jpg magazine/article114/11.jpg [/grid-2] [nl]new-line[/nl] The brand's presence was strengthened through [b]press campaigns[/b] in trade magazines and commercial publications. Finally, continuous support was provided for participation in major national and international [b]trade fairs and events[/b] through the design of exhibition materials and the coordination of visual communication within the dedicated spaces. [nl]new-line[/nl] [grid-2] magazine/article114/12.jpg magazine/article114/13.jpg [/grid-2] [nl]new-line[/nl]