Services
°OTIX
°OTIX
°OTIX
Communication is about creativity, but also about strategy. A brand, a name, an image, a message are conceived, but first studied and designed. Every project starts with words, notes, signs and intuitions, expressing the client’s certainties and desires, then becoming the subject of analysis and reworking. With a method that combines creative skills with strategic capabilities, we compare the client’s objectives with the tools at our disposal, to develop a strategic and integrated marketing process. We conduct market analysis, competitor analysis, emerging insights and communication trends. We coordinate and manage research projects, from analysis to defining the brand’s competitive positioning, to outline a clear marketing strategy.
We believe that conceiving and developing a brand identity is like weaving a tailor-made dress around a product or company, able to convey a positive message and remain etched in the collective imagination, in one word, to move. Creativity, expertise and high skills are needed to design its character, a package of values consumers can identify with, and the complex system of interaction with the outside world. We seek a brand vision that embodies the product or company’s philosophy and values, synthesizing its soul through naming and its visual representation, starting from a studied and consistent design of the typefaces, photographic and illustrative style.
Tell, inform, characterize, make unique and recognizable. Packaging goes beyond simple wrapping, presenting a story that becomes material. It’s a multi-layered and multisensory process that starts from the bidimensionality of a sheet of paper to become tangible and permanent shape. Using cutting-edge research, strategy, design and production methodologies, we create impactful packaging in which materials, colors, lettering, words and images come to life, becoming shapes, forms, packages and objects that add value. Every project we undertake stems from competence and collaboration: we study and take care of every project phase with our clients, paying great attention to every single detail.
Our communication campaigns start from a simple idea: to tell. Words, images, compositions intertwine in a cognitive and creative process, aimed at a single goal: to surprise the eyes and shake the mind. We structure communication strategies aimed at creating consensus in relation to the brand image. The goal is to turn this consensus into a bond of trust between that image, an expression of positive values, and the customer. Attractive and well-placed communications are therefore needed, coordinated by an advertising plan that can combine traditional communication means and new media, able to convey a strong and impactful message to the public.
Responsive websites, e-commerce platforms, mobile applications, management software and search engine positioning (SEO). The digital channel is versatile, offering different communication opportunities. As children of the digital age, we explore and study every facet, providing timely and increasingly ambitious services and strategies. Internal expertise and consolidated collaborations allow us to develop innovative ideas and provide competitive services. With this background, we can create fully customized digital tools, distinguished by functionality, usability and design attention, perfectly aligned with company dynamics and market needs.
Etymologically, photographing means "writing with light". This intrinsic meaning shapes our approach to the language of images, namely communicating through an art that can combine immediacy and sophistication. We study refined methods capable of surprisingly and excitingly telling the story of those who trust our expertise, starting from a single premise: to create suggestions with images that can "narrate" more than words. We conduct photo shoots and video productions to imprint the brand’s essence on a frame that remains indelible in the mind and eyes of the viewer. We do this by starting from an idea to which we combine proper planning and creative production.
Creating connections between brands and social media users, establishing a real and emotional contact to convey a message. The company’s social soul takes shape from this premise. Aware of this and the countless opportunities of the virtual dimension, we study solutions to amplify the potential of social media in generating interaction and sharing, in order to increase brand visibility and awareness. Expanding the contact network, relating and loyalizing users are just some of the factors to focus on to achieve the final goal. Each brand requires a tailor-made strategy, so we start by determining clients’ real needs and then develop customized communication and Social Media Marketing campaigns, identifying the most suitable and effective distribution channels.
Presenting oneself in the right way is an important business card. Especially when done in a dimension that goes beyond the abstract of digital communication and materializes in reality. We take care of designing stands, trade fair setups and exhibition areas for any event, as well as visual merchandising proposals and store layouts. But also hospitality and food retail spaces, paying particular attention to space organization and the use of materials and colors. Our work ranges from simple graphic applications to real design. Thanks to collaboration with architects and decorators, we design interior design solutions for any environment with the aim of conveying a clear and unique message in it.
